August 9, 2022

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Western launches food marketing graduate certificate | WMU News

Western launches food marketing graduate certificate | WMU News

KALAMAZOO, Mich.—Western Michigan University’s food and buyer deal items marketing and advertising plan is now offering a graduate certification aimed at encouraging field specialists acquire their professions to new heights. Obtainable as a standalone plan or in conjunction with an Master of Small business Administration, the graduate certification will help industry experts improve their expertise and management capability by way of a curriculum developed by school associates who have made Western’s food items marketing and advertising program the ideal in the nation.

“It’s an enjoyable time to be in the business, with buyer link, classification administration, meals advertising and marketing and supply chain entrance and middle,” claims Dr. Russell Zwanka, associate professor of advertising and marketing and director of the food stuff internet marketing program. “At the Haworth College of Business, we want to make guaranteed all those we serve in the business are prepared with the finest resources to move their occupations forward.”

The program is developed with the university student in brain in conditions of training course articles and program format. All programs are HyFlex, enabling both in-person or on the internet participation. “This system will catapult students’ careers, offering them the flexibility to full the certification from wherever this sector can take them,” claims Zwanka. The adaptability of the method is specially significant as the pupils in this plan will often knowledge promotions and job moves as they obtain possibilities in the office, and can keep progress towards the MBA no make any difference in which their careers choose them.

“The curriculum emphasizes experiential understanding,” states Dr. Marcel Zondag, associate professor of internet marketing and the director of the Meals Marketplace Research and Education and learning Centre. “Students will be performing with authentic info on challenges that influence the global foods marketplace currently. Also, in collaboration with our investigate middle, pupils can get paid credit for marketing and advertising, constant enhancement, or offer chain initiatives completed for their businesses.”

Application highlights

  • The 15-credit-hour foods marketing and advertising graduate certification can be gained on its have or in conjunction with an MBA from the Haworth University of Organization, with the certification credits counting towards an MBA degree.
  • The software focuses on world foodstuff internet marketing system and classification administration, with fingers-on jobs that enable for knowledge in a expert position to rely towards the program.
  • All programs are made available in a HyFlex format the place pupils can attend in-particular person, online or change up how they show up at. Ninety-6 percent of college students say the adaptable class format maintains operate-daily life equilibrium.

“We anticipate that lots of college students will be fascinated in earning the Foodstuff Marketing Graduate Certificate as portion of their MBA, given that credits from the certification depend in the system,” says Dr. Steve Newell, affiliate dean for graduate systems and functions at WMU Haworth. “Essentially, college students can customize their MBA by getting exclusive classes concentrated on subjects associated to food items and client packaged merchandise. As a end result, students will achieve more concentrated, benefit-extra knowledge and competencies that will bring fast worth to their present positions, whilst furnishing long run opportunities for occupation development.”

People interested in the food items advertising and marketing graduate certificate may possibly visit the site or get hold of Dr. Russell Zwanka.

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