Coupa buyers and partners are bullish on the business invest management (BSM) suite’s product or service and strategic route — while the expanding scope of Coupa’s merchandise line will make it significantly more durable to fulfill all user types, in accordance to some attendees at Coupa Encourage 2022.
Covering Coupa’s flagship conference are living, from the Cosmopolitan in Las Vegas, for the 1st time in a few several years, Invest Matters established out to just take the temperature of the Coupa group. Our analysts held various discussions with Coupa’s “Spendsetters” — exemplary shoppers from the Coupa neighborhood — as well as other present users, companions and prospective buyers who occupy quite a few industries and use various Coupa programs in just the Coupa solution suite.
Presented Coupa’s ongoing transformation due to the fact Inspire 2019 — the service provider has continued to expand by way of both natural enhancement and acquisition in the intervening decades, which includes significant pushes into treasury, offer chain and T&E — we aimed to collect a sense of Coupa’s latest standing in the procurement landscape and the actions it could get to tackle evolving consumer wants.
Specifically, we requested dozens of attendees the next thoughts:
- How well do you believe Coupa is positioned today to handle the full scope of procurement problems (i.e., many instructions in addition to core personal savings goals)?
- What do you view as the most critical matters for Coupa to devote in about the following five decades dependent on your organization’s unique programs or demands?
Respondents’ sentiments about Coupa had been typically optimistic, as most agreed that the supplier is at present effectively geared up to handle the switching scope of procurement problems today. Tips, for Coupa’s upcoming products progress were being, in numerous conditions, centered on respondents’ possess predictions for market developments that they hoped Coupa would develop into, alternatively than perceived gaps within just Coupa’s latest offerings.
Whole-scope procurement, today
Overall, responses relating to Coupa’s current standing were being pretty beneficial.
A number of associates mentioned Coupa’s historic investments in many various places to handle opportunity shortcomings. Yet another talked about that Coupa’s emphasis on aligning incentives with partners to assure that the two get-togethers are absolutely invested in the relationship would make it less difficult for the company to immediately handle any problems that may possibly occur.
Moreover, consumers pointed out that enterprises outside the house of North The usa and Europe are ever more considering Coupa as a contender to their installed procurement methods, as it is gaining bigger brand name recognition in regions these kinds of as Latin The us and Asia. CBRE, a company of commercial true estate services, furnished as part of its Spendsetter story this yr an intriguing instance of Coupa’s means to assist e-invoicing enablement for suppliers as part of a rollout in Japan.
At the exact time, on the other hand, some of the partners, prospects and prospective clients we spoke with elevated fears about how a firm as big and as growth-oriented as Coupa, like any other huge suite company, will wrestle sufficiently to fill every hole that people desire. One procurement govt from a companies firm, for example, explained the roadmap presentation on the next day of the convention as “a bit mind-boggling,” given the variety of regions the Coupa suite now touches beyond core procurement.
Though Coupa can and will go on to make products enhancements and acquisitions to increase its choices, it will be critical for the supplier to continue on to enhance its messaging customized to the desires of a number of kinds of shoppers by maturity, commit aim and scope of the firm as it proceeds to extend.
On the lookout ahead: views on Coupa’s up coming five years
When prioritizing areas of greatest relevance for Coupa’s foreseeable future, buyers and companions regularly homed in on a established of subject areas they seen as the upcoming direction of the marketplace. These included payments/treasury, supplier management (particularly with regard to risk and sustainability) and implementations and integrations.
Bridging payments and treasury
Coupa Pay is a leading, and comparatively innovative, module in its market, and a single in which several prospects, together with, but not limited to, Shell out companions, would like Coupa to commit in the coming several years. This comes as no surprise, as Coupa’s target on capturing a larger share of the nevertheless-underserved middle market place dovetails with a require by these companies to automate payment and money-management processes.
Shell out Issues analysts interviewed two B2B payment alternative reps and Coupa partners that the two see benefit in investing in Coupa Shell out.
In accordance to Earl Mundy of Wex, which specializes in payment processing for the fleet administration marketplace, escalating the amount and type of digital playing cards made available by Coupa’s payments hub would be helpful to shared prospects.
Equally, Todd Morgan of Transfermate said further more expansion of the potential of Coupa Fork out to bridge performing funds and treasury administration subjects with payment processing (e.g., handling overseas trade/currencies difficulties) would be beneficial for mutual prospects.
Notably, Coupa client periods involved a new focus this 12 months on bridging payments and treasury, providing a one-prevent-shop technique to hard cash administration that in specific appealed to mid-market corporations that Devote Issues spoke with. Even though lots of payments-treasury synergies nevertheless stay to be understood on the roadmap, we were being surprised to hear prospects and potential customers embrace the possible of bringing these two capabilities closer together, perhaps indicating a new course in the market place in line with the “SpendFi” suite we explained in a latest analysis brief.
Provider threat jumps up the agenda
In accordance to our interviewees, provider administration is another concentration place in which they would like to see continued financial investment from Coupa. Coupa’s provider administration remedy capabilities instruments that businesses can use to assess and regulate threat, which Coupa partners can apply and integrate with their techniques. (Coupa’s consumer advisory boards prioritize abilities for consumers.) In accordance to Celia Landesberg of Coupa partner EcoVadis, an financial commitment in Coupa technological know-how essential to embed sustainability on an unique user degree — beyond the common supplier/entity degree — would be useful to corporations that want to measure their sustainability and possibility efficiency.
Additionally, Caique Zonolo, Senior Director and Head of Project Administration at Interos, reported that Coupa “should concentrate on owning a finest-in-course eyesight for the foreseeable future,” by furnishing a holistic check out of supplier possibility and possible disruptors. One item Zonolo suggested was for Coupa to build a aspect that investigates why a business has been flagged for a risk event, in addition to the specifics of what occurred and wherever.
Coupa presently scores amongst the top rated 2 in our Danger persona in the Supplier Administration SolutionMap, which is partly testimony to its strategy to developing its possess danger checking and assessment solutions, fairly than count on partnerships for these capabilities, and its placement as a “hub” for numerous hazard and sustainability companions, augmented by insights and trends attained from local community.ai knowledge.
The Hazard Mindful solution, in blend with capabilities obtained from Coupa’s Source Chain Design and Scheduling options, is more and more moving from a 3rd-occasion and n-tier hazard-centric software (i.e., entity stage) to a much more holistic source chain danger administration answer, supplying it better overlap with distributors like riskmethods, resilinc, Everstream Analytics and associate Interos.
Other suites and standalone players (e.g., LevaData) have additional generally picked out to tackle the SCRM concern through a partnership design. Coupa, even so, brings together its personal data and means to operationalize possibility with companions and their knowledge, like EcoVadis, Safety Scorecard and Interos. This solution can help it more deeply embed chance “in context” through the S2P cycle, and we be expecting to see more concrete specifics of synergies from Supply Chain Style and Arranging that complement Chance Mindful in coming releases.
Data and integrations form the basis
Eventually, implementations and integrations were being pointed out by some Coupa associates all through our discussions as an location of their focus in the coming several years.
Raphael Almeida is a Pre-Profits Manager at Procurement Garage, a consulting group in the procurement and supply chain area, and the major Coupa companion in Latin The usa. According to Almeida, his business would like to see increased investment in supporting procurement and source chain implementations with factors distinct to his locations, as perfectly as in enhanced usability for sourcing optimization.
Yuchen Qin of Connor Team also available her enter on how Coupa can go about investing in integration and implementations. Her group is a specialised consulting company that assists shoppers with ERP and Coupa implementations, in addition to offering buy-in expert services for processes.
For Connor Group Qin would like to see investments in integration bundles, amongst ERP and other methods such as tailor made integrations, plug-ins and implementations, for case in point the NetSuite and Coupa integration.
A like-minded community
As our conversations unveiled, Coupa and its group members keep on being, in most situations, aligned on current and future priorities for the business expend management suite. To wit, many of the investments talked about by our interviewees are currently beneath way in Coupa’s 2022 innovations and roadmap.
Even so, Coupa clients and companions have several insightful thoughts on how Coupa can most effective innovate primarily based on certain wants, and we hope that opinions to turn into more and more various as Coupa product or service traces the two extend in scope and meld previously siloed regions.
We glimpse ahead to observing how Coupa continues to innovate, specially at its recent pace of growth and enlargement into new consumer varieties and marketplaces.