After buying a cleansing and restoration enterprise in Texas, Jeff Bitton discovered flaws in his typical advertising strategies. His firm spent cash promoting on Google, Yelp, House Advisor, Thumbtack, and Angie’s Record to get their title and fame on the market, however the extra they spent the extra annoyed they grew to become.
“We have been spending a median of $84 to get a $200 buyer,” explains Bitton. “It was extremely irritating that we did not have a greater technique of getting on the market and competing with a few of these huge corporations that had much more cash than us.”
Whereas on this rut, Bitton appeared again at his skilled profession and requested himself, ‘What’s the finest promoting I’ve ever carried out?’ He shortly realized it was when he did door to door gross sales. Bitton bought pest management door to door for 5 years in southern California after which moved to Rexburg, Idaho and began a carpet cleansing service, promoting his providers door to door as effectively.
“On-line we had 250 5 star evaluations, we had an important web site, and we have been ranked up within the high 5 – 6 on Google,” says Bitton. “Whereas, after I was on the doorsteps, all I had was a clipboard and a t-shirt, but these folks employed me far more usually than folks on-line. That is after I realized that folks love to rent actual those that they know, like, and belief, and on-line they do not get to know, like, or belief me.”
Bitton wished to unravel this downside. In 2018, on a visit from Orem to St.George, he shaped the thought of Pitch59, drawing it out on a bit of paper. As soon as in St.George, he confirmed his plans to his brother, who promised to assist fund the undertaking.
With the assistance of his brother and household and associates, Bitton began Pitch59, a video primarily based networking platform and listing. The platform permits customers to return to life and pitch themselves, their providers, or their trigger for as much as 59 seconds.
“On-line, I appear like everyone else, I’ve received a 5 star fame, however everyone else does too,” says Bitton. “In individual we are able to break down these partitions and boundaries and prospects really feel much more comfy hiring us.”
On Pitch59, customers create a pitch video to expound on their skills and pitch their providers. Total, Pitch59 gives 4 varieties of PitchCards: Firm, Particular person, Job, and Nonprofit. Consider them as reside enterprise playing cards for each corporations and people.
Customers can report a pitch video proper on the platform, which gives speaking prompts, a teleprompter with auto scroll, and ideas and tips for an expert look video. Customers have the choice to fulfill with a Pitch59 workforce member over Zoom and do a reside interview which is reduce and pieced collectively right into a pitch. If neither possibility sounds interesting, the platform additionally gives the choice to schedule an expert videographer. Regardless of the selection, the platform encourages customers to create prime quality movies and to avoid selfie-looking movies.
Watch Jeff Bitton’s PitchCard right here.
Particular person pitch playing cards attraction to actual property brokers, college college students, and companies that supply providers comparable to at dwelling cleaners, HVAC professionals, plumbers, and landscapers. College students and different professionals on the lookout for jobs can use Resume PitchCards to pitch themselves too. “It is a very efficient option to permit folks to return to life and be human to potential employers,” says Bitton.
Firm and Nonprofit pitch playing cards are very comparable. These playing cards permit organizations to pitch their product or providers. Organizations also can share their web site, testimonials, targets, manufacturers, and mission.
Job pitch playing cards are created by corporations providing job positions. Corporations can pitch the job alternative, advantages, necessities, and particulars.
Pitch59 can even provide Product playing cards sooner or later to pitch merchandise to prospects.
All pitch playing cards are straightforward to share and “are tremendous networkable,” says Bitton. On the platform customers can gather and save pitch playing cards in several pockets by merely swiping down on a card. It doesn’t require a login or app obtain to make use of the PitchCards both.
“We have tried to mannequin all the things after what you’d do with a enterprise card,” explains Bitton. “With enterprise playing cards, you set them in pockets, so that you do the identical factor on Pitch59. They’re like a rolodex–a option to preserve your whole pitch playing cards organized.”
Customers title pockets for group. Widespread use circumstances are actual property, dwelling enchancment, and monetary service pockets.
PitchCards are additionally straightforward to share with others. Receivers don’t have to have a Pitch59 account to obtain a pitch. To share a PithCard, merely swipe up or faucet share on the cardboard to ship it out through electronic mail, textual content, or any social media platform. All pitch playing cards even have a QR code, permitting folks to scan your code and instantly put it aside as a contact of their telephones or share it with another person.
Pitch59 additionally has a chat operate, and customers can chat with folks straight from their pitch card on the app.
The corporate now has partnerships with BYU, UVU, BYU Idaho, BYU Hawaii, quickly to be BYU Pathways, USC’s Accounting program, and George Fox College. These universities encourage their college students to create resume pitch playing cards.
“Faculties have already got college students put together a resume, create a LinkedIn profile, and follow their elevator pitches,” says Bitton. “Pitch59 is the instrument that brings all of it collectively in a easy networking card they’ll share with everyone and let everyone share for them too.”
Pricing for Pitch59 is split into two classes, enterprise and job looking for. Job looking for, resume playing cards are free. Enterprise associated playing cards price $15 per 30 days per card. These are playing cards that pitch a enterprise, job, or provide particular providers.
The platform at the moment has greater than 500 corporations or people with enterprise pitch playing cards, greater than 200 job pitch playing cards, and greater than 900 job looking for pitch playing cards.
Pitch59 largely works distant, however has places of work within the RevRoad constructing in Provo, as they lately partnered with RevRoad as a portfolio firm in April. The corporate has 9 staff working in Utah, Arizona, California, Alaska, and Texas.
The workforce is elevating $250K in an angel spherical and obtained nearly $1M from family and friends earlier than launching in April 2022. Bitton says he hopes the corporate can be prepared to lift a seed spherical finally, and plans to deal with rising income, hopefully doubling income in August 2022.