I acquire lots of of enterprise playing cards yearly.
Beneath non-Covid circumstances, I usually converse at dozens of conferences every year, attend a dozen extra, and interview lots of of attorneys in branding and web site tasks. So I’ve the event to drag handfuls of enterprise playing cards out of my pockets all 12 months.
Right here’s a stack from sooner or later at an ASIPI authorized convention in Colombia:
There are some things I discover instantly.
The very first thing is the flimsy ones. The limp, skinny, floppy ones. The “low-cost” ones. And it’s onerous to not dismiss these low-cost, flimsy, and insubstantial ones as coming from low-cost attorneys who work at flimsy, insubstantial corporations.
Now I’m as good as the following man; I do know that there’s not essentially a direct statistical connection between the pound-weight of a agency’s card inventory and the IQ or talent degree of their attorneys. However I additionally know that deep down, I nonetheless really feel that there’s.
As a result of an incredible agency, a profitable agency, a strong market chief wouldn’t have tried to avoid wasting a penny a card on low-cost paper.
Some individuals assume enterprise playing cards have gotten much less necessary, changed by touching telephones, QR codes (mine’s beneath), or another platform or expertise.
Maybe some day enterprise playing cards will completely disappear, changed by expertise. However that day’s not right here, not but. And possibly not quickly.
© 2022 Fishman Advertising and marketingNationwide Legislation Overview, Quantity XII, Quantity 179