July 6, 2022

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Farm Business Analytics – AG INFORMATION NETWORK OF THE WEST

Farm Business Analytics – AG INFORMATION NETWORK OF THE WEST

Farm Business Analytics

Tim Hammerich
News Reporter

It’s time for your Farm of the Future Report. I’m Tim Hammerich.

Fourth generation hops and apple farmer Pat Smith started his career in finance before coming home to run the family farm. One area of improvement on his farm, he realized, was better utilizing data. This led to founding a company called Loftus Labs to help agricultural companies everywhere better understand and leverage farm data.

Smith… “We at Loftus Labs will never know your farm better than you do. What we hope to do is help you make better decisions. Either the same decision that you would have made, but faster, easier with less stress, or help you discover something that you wouldn’t have discovered, but were going to rely on your intuition, your domain knowledge, to help take what the numbers are telling us and pair it with the knowledge of the crop, the knowledge of that particular field, the soil, the weather, whatever happened.”

Smith and his team of consultants works with all operations no matter what technologies they are using, to help them build a data warehouse, and use that data for actionable results.

Smith… “That’s where I think analytics is going to play a big role in the future of agriculture. We can all learn something from measuring and understanding what’s happening in our fields or in our businesses.”

Learn more at LoftusLabs.com.