Mansour Farah, founder of Farah originally studied shirt design and manufacturing at University in New York. After he graduated he opened a very small factory in El Paso, Texas, USA. The first lines from the factory included men’s shirts, denim and khaki trousers.
In the 1940’s the war started causing a shift from manufacturing civilian clothing to producing military uniforms. When the troops American troops landed on the Normandy beaches in 1944, they were wearing Farah uniforms.
After the war the company needed to change back to producing fashion. With the launch of Farah Gold they quickly realigned themselves as exciting and stylish clothing brand.
Farah found real success when they launched in the UK brought about by an extended period of unrest in the US including the Vietnam War, oil price rises and general civil unrest. One of the most popular products included the Hopsack slack trousers, expertly cut, stain resistant and great looking.
Momentum for Farah grew in the 80s as Farah become the must have label for the 80s casuals. And with a Baron Street London Store the clothing brand went from strength to strength. Never far away from gigs and football terraces the legendary F tab was assign of style and quality. Farah also released plans to increase their range by adding a sports wear and women’s line to the brand.
In the 1990’s the brand was popular with Britpop bands including Oasis, Blur, Pulp, and Supergrass. Still keeping the retro style alive, Farah kept true to it’s original designs inspiring a whole new generation of fashion lovers.
In the present day Farah still represents and holds on to the retro, indie, mod culture of it’s history whilst still creating it’s own style and look. Make sure you check out the range of Polo Shirts, Trousers, Slacks, Tops, and Shirts.
