Are you looking to dive into the world of trendy and unique collectibles? Look no further than POP MART, a brand that has taken the market by storm. In this detailed guide, we’ll explore everything you need to know about POP MART, from its inception to its global reach.
About POP MART
POP MART, also known as娉℃场鐜涚壒, was founded in 2010 and has since become a leading player in the pop culture and entertainment industry. The brand offers a wide range of products, including娼祦鍟嗗搧閿€鍞€佽壓鏈缁忕邯銆佽鐢熷搧寮€鍙戜笌鎺堟潈銆佷簰鍔ㄥū涔愬拰娼祦灞曚細涓诲姙.
POP MART’s product line includes everything from trendy toys to home decor, fashion accessories, and stationery. The brand has a strong focus on creativity and innovation, offering customers a unique shopping experience.
POP MART’s Global Presence
POP MART has a significant presence both domestically and internationally. In China, the brand operates over 70 offline stores and more than 200 robot stores, covering over 30 cities. Additionally, POP MART’s products are also available in Japan, South Korea, and other countries.
Here’s a breakdown of POP MART’s global presence:
| Region | Number of Stores | Number of Robot Stores |
|---|---|---|
| China | Over 70 | Over 200 |
| Japan | 10 | 20 |
| South Korea | 5 | 15 |
| Other Countries | 50 | 100 |
POP MART’s Brand Support
POP MART offers comprehensive support to its franchisees, ensuring a successful and profitable business venture. Here are some of the key support areas:
- Brand Image Support: POP MART provides a unified brand image and terminal visual identification (VI) system to enhance the brand’s recognition and influence.
- Market Analysis Guidance: The company assigns a dedicated team to conduct local market research, site evaluation, and investment feasibility analysis to help franchisees make informed decisions.
- Opening Event Support: POP MART offers detailed opening event plans, full sets of opening props, and promotional materials. The company also provides on-site staff training, display guidance, and event planning to ensure a successful launch.
- System Training Support: POP MART offers regular and systematic professional training, including product knowledge, display knowledge, sales techniques, promotional activities, and store management skills.
- Store Renovation Support: The company provides assistance with store design and renovation to ensure a consistent and attractive brand image.
POP MART’s Product Range
POP MART offers a diverse range of products, catering to various interests and preferences. Here are some of the key product categories:
- Pop Toys: POP MART is famous for its pop toys, including popular characters like MOLLY, PUCKY, and The MONSTERS.
- Home Decor: The brand offers a variety of home decor items, including wall art, sculptures, and lighting fixtures.
- Fashion Accessories: POP MART’s fashion accessories collection includes jewelry, bags, and accessories that reflect the latest trends.
- Stationery: The brand offers a range of stationery items, including notebooks, pens, and planners.
POP MART’s Success Story
POP MART’s success can be attributed to several factors, including its innovative approach, strong brand identity, and commitment to quality. Here’s a brief overview of the brand’s journey:
- 2010: POP MART was founded in Beijing.
- 2012: The brand received investment from renowned angel investor, Ma Gang.
- 2013: POP MART secured investment from domestic venture capital firm, Qifeng Capital.
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