There are a host of factors that contribute to attracting and converting leads at marketing events. Proper preparation, a sound business plan and well-trained staffers can certainly go a long way to ensuring success, but the small space carved out on the floor for each business always represents the best opportunity to make an impression. Conceptualizing and implementing trade show booth design ideas that will draw attention, retain interest and ultimately convert qualified leads to paying customers is a responsibility that should not be taken lightly. Modern display designs can be customized to fit any need, but it’s up to you and your marketing team to ensure that they’re used to their fullest advantage. Here are just a few options to consider.
Full Display Branding
While any reputable designer will have plenty of “standard” shapes and layouts to choose from when considering trade show booth design ideas, there is also the option of a fully customized design. The trade show display itself is a (sometimes literally) huge opportunity to advertise a brand. Rather than square banners, tie the shape of advertisements into a branding strategy to make them stand out by constructing them in a shape that is relevant to your product. Create kiosks and tables that resemble a product or represent a service. Modern construction techniques allow for nearly any shape, enabling the opportunity to construct a large version of a product to serve as the setting for event marketing efforts. What better way for an industrial fastener provider to distinguish themselves on the show floor than by telling attendees to look for them inside the giant bolt.
Office Space Included
Despite all the noise and distraction on the show floor, many major business decisions can be made during marketing events. Consider incorporating a more private meeting space as one of your trade show booth design ideas. Create a miniature boardroom, separate from the main selling floor, to retreat to with qualified leads to discuss details of working together. Not only will such a space provide more privacy, but it demonstrates forethought in your commitment to the business at hand.
Integrated Technology
Advancements in technology have made their way onto the show floor in the form of screens and displays of every type. While setting up an iPad to display product details or a video is a good place to start, there are countless other options for using modern tech trends to your advantage. Social media integration is one of the easiest and most cost effective ways to increase visibility. You might incorporate screens that display a Twitter or Facebook feed, or track a desired hashtag. The ease of live webcasting means you’ll have the ability to broadcast your event presence and engage even those who can’t attend. When considering trade show booth design ideas, think about how QR codes might be tied into an overall branding strategy to link together all of your marketing materials from literature, to business cards and even the attire, name tags or badges employees wear. There’s truly no end to the possibilities modern social trends play in a successful plan.
Trade Show Booth Design Ideas That Can Be Changed On The Fly
Avoiding stagnation is a key to success in any business, and the same applies to advertising materials. While it’s certainly a good idea to update any overall marketing strategy regularly, consider utilizing fixtures that allow you to change the look of a booth even during the show. Manufacturers are constantly updating their product lines to include products that are easier to assemble and simple to change. Retractable bannerstands that can be easily swapped mean that a display might look completely different from one day to the next. Innovative inflatable fixtures allow for entire booths to be rearranged or swapped out with little effort, and at the push of a button. Keeping things fresh will ensure that potential clients aren’t put off by stale designs or out-of-date information.
